The checklists, templates, and systems behind the content on this site. Take what is useful and build with it.
The matrix behind a content system that compounds: what virality, discoverability, and relationship each do, plus a worked example of one idea moving through all three. No team required.
The checks that catch AI tells before anything ships. Em dashes, filler openers, reversal patterns, missing links.
The free tools that actually compound for an early B2B brand, and how they fit together into one workflow.
A structured brand-voice document that AI can actually follow, so every draft sounds like you and not a committee.
A free 5-day email course that takes you from zero to your first working marketing system, one build at a time.
◆ Tools & templates
A plug-in-your-numbers spreadsheet that shows an AI tool's true first-year cost, ROI, and payback, and compares up to three tools. Excel and Google Sheets.
The system that runs my pipeline, packaged so you can stand up your own. Prompts, the QC checklist, and a setup walkthrough.
◆ The newsletter
Notes on marketing engineering and AI content. No spam, unsubscribe anytime.
